diff --git a/site/templates/index.j2 b/site/templates/index.j2
index d8d28d8..dec75f4 100644
--- a/site/templates/index.j2
+++ b/site/templates/index.j2
@@ -18,7 +18,8 @@
   it likes <span class="hoverblur">matrix, irc, xmpp, and other</span>
   open chat protocols, privacy advocacy, the fediverse, programming,
   and more. it uses it/its when possible, otherwise she/her when not
-  possible.
+  possible (for example, non-english languages that don't have the concept
+  of it/its like this).
   </p>
   <h3>more about it</h3>
   <p>